The First International Conference on the Measurement and Economic Analysis of Regional Tourism

8:30 - 9:00

Registration. Accreditations and distribution of Conference material.

9:00 - 10:00

Opening Session: Official Inauguration of the Conference -

Special Address: Governance in the Tourism Sector
Mr. Javier Blanco (UNWTO / Department of Affiliate Members and Partnership)

10:00 - 11:30

Session 1: The Need for a New Approach in SMEs in Tourism

Central Paper (1):
Ms. Pilar González (University of the Basque Country, Spain)

Critical Contributions (3):
Mr. Miguel Ángel Malo (Turespaña / Institute for Tourism Studies –IET and University of Salamanca, Spain)
Mr. Eduardo Gutiérrez (Comisiones Obreras / Confederal Committee, Spain)
Mr. Francisco Madrid (Anahuac University, Mexico)

Chair:
Mr. Antonio Massieu (UNWTO / Department of Statistics and TSA)

11:30 - 12:00

Coffee Break

12:00 - 13:30

Discussion Session 1

13:30 - 15:00

Lunch

15:00 - 16:30

Session 2: Innovation in the Tourism Enterprise

Central Paper (1):
Mr. Vicente Monfort and Mr. César Camisón (Turespaña / Institute for Tourism Studies - IET and University Jaume I of Castellón, Spain)

Panellists (6):
Mr. Javier Bustamante (SEGITTUR, Spain)
Mr. Octavi Bono i Gispert (Tourism board of the Province of Tarragona, Spain)
Mr. Antoni Costa (Superior Council of Chambers of Commerce and Industry of Spain)
Ms. María Velasco (INE, Spain)
(Department of Industry, Commerce and Tourism of the Basque Regional Government, Spain)
(Exceltur, Spain)

Chair:
Mr. Luiz Gustavo Barbosa (Getúlio Vargas Foundation, Brazil)

16:30 - 17:00

Coffee Break

17:00 - 18:30

Discussion Session 2

20:00

Official Dinner